The journey of innovation

This project explores how innovation is framed within the banking industry. I worked on the branding for this concept, creating a visual identity for the Innovation department at Permanent TSB that could be used both internally and externally.

The concept centres on the journey of innovation, the idea that progress is rarely linear. Innovation involves experimentation, iteration, and unexpected turns rather than a straightforward path.

The resulting visual identity embraces this idea through a playful and dynamic system, reflecting how ideas evolve over time and how the path to meaningful innovation is rarely a straight line.